Here is a 2011 global market overview:
2 billion internet users worldwide
2 billion You Tube videos stream everyday1 billion video capable smart phones
nearly 1 in 3 U.S. households have IPTV connections
All want better quality, faster services and more choices.
The Internet faces a classic problem of supply and demand. Today billions of Internet users worldwide watch video online—from short clips on YouTube to full-length feature films on services like Netflix—and demand is skyrocketing. Web video is by far the fastest growing area of internet use—doubling every two years.
In the US, 172 million online video users eat up 42% of the demand on the Internet. China already has more than 340 million regular online video watchers. Real-time entertainment is thedominant internet use category in the Asia-Pacific region.
All these people are watching online video on more than just computer screens. Today there are 1 billion video capable smartphones, and there will be 2 billion by 2014. Combine that with social media drivers like Facebook that make it simple to share videos at a click. And when you add IPTV video streamed through gaming consoles, set top boxes or directly to TVs—1 billion worldwide by 2014—the size of the market is virtually unlimited.
2 billion internet users worldwide
2 billion You Tube videos stream everyday1 billion video capable smart phones
nearly 1 in 3 U.S. households have IPTV connections
All want better quality, faster services and more choices.
The Internet faces a classic problem of supply and demand. Today billions of Internet users worldwide watch video online—from short clips on YouTube to full-length feature films on services like Netflix—and demand is skyrocketing. Web video is by far the fastest growing area of internet use—doubling every two years.
In the US, 172 million online video users eat up 42% of the demand on the Internet. China already has more than 340 million regular online video watchers. Real-time entertainment is thedominant internet use category in the Asia-Pacific region.
All these people are watching online video on more than just computer screens. Today there are 1 billion video capable smartphones, and there will be 2 billion by 2014. Combine that with social media drivers like Facebook that make it simple to share videos at a click. And when you add IPTV video streamed through gaming consoles, set top boxes or directly to TVs—1 billion worldwide by 2014—the size of the market is virtually unlimited.
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